We all feel better when we’re having a good hair day – it boosts our confidence and self esteem. That’s why we’ve given four women a masterclass in how they can achieve flawless colour results at home using Schwarzkopf Color Expert.

There are never enough hours in the day, that’s why we love home hair colour. Who’s got time to sit in the salon chair for hours on end? The good news is Schwarzkopf Color Expert can give you salon-quality hair colour in the comfort of your own home, and in a fraction of the time…

Promotional feature with Schwarzkopf Color Expert

We all feel better when we’re having a good hair day – it boosts our confidence and self esteem. That’s why we’ve given four women a masterclass in how they can achieve flawless colour results at home using Schwarzkopf Color Expert.

There are never enough hours in the day, that’s why we love home hair colour. Who’s got time to sit in the salon chair for hours on end? The good news is Schwarzkopf Color Expert can give you salon-quality hair colour in the comfort of your own home, and in a fraction of the time…

Promotional feature with Schwarzkopf Color Expert

Expert know-how

Beauty editors Lisa Oxenham and Sarah Cooper-White reveal the new ingredients that are set to change the way you colour your hair at home.

Expert know-how

Beauty editors Lisa Oxenham and Sarah Cooper-White reveal the new ingredients that are set to change the way you colour your hair at home.

LISA OXENHAM - BEAUTY & STYLE DIRECTOR

DIY hair colour - with strength

You no longer have to choose colour over quality. Schwarzkopf Color Expert has created the first home hair colour with OmegaPLEX Professional Anti-Breakage Technology...

Read more

Anyone who has had their hair coloured in a salon over the past few years will have heard of the professional bond-strengthening treatments that have been game-changers in conditioning colour-treated hair, keeping strands glossy and repairing years of damage.

The good news? This anti-breakage technology has made its way into our homes with Schwarzkopf’s innovative OmegaPlex Professional Anti-Breakage technology. “When you colour hair, you’re working on micro-bonds, which can weaken or break,” explains Schwarzkopf’s Color Expert Ambassador Carolyn Newman. “The acids and polymers in OmegaPlex act as a shield to protect these bonds, as well as helping to repair broken micro-bonds.” You can benefit from this anti-breakage technology in two different ways: during the colouring process with the anti-breakage serum you put in the colour mixture, or after the colouring process with the treatment. In addition, the Schwarzkopf Color Expert Care range which is also infused with OmegaPLEX Professional Anti-Breakage Technology was developed to lock in colour and make your hair stronger and healthier looking. Best of all, Schwarzkopf Color Expert is available in 16 stunning shades – so take your pick and switch up your colour this season.

HOW TO COLOUR AT HOME

If covering your grey is a priority, apply the colour to the grey areas first and massage colour firmly onto the hair. If you have never coloured your hair or your previous colour has grown out, apply the colour to the roots and then comb through the lengths and ends. On previously coloured hair – apply to the roots first, develop per the instructions and then emulsify the colour to the ends for 5-10 minutes to freshen up. On dark coloured hair – only freshen up for 2-5 minutes. Emulsify – means adding a bit of water to your root colour then smoothing it through to the mid lengths and ends of the hair. You can also add any leftover colour to the hair as you do this.

Feeling inspired to give it a go? The Schwarzkopf Color Expert range is available from selected Superdrug stores nationwide.

LISA OXENHAM - BEAUTY & STYLE DIRECTOR

DIY hair colour - with strength

You no longer have to choose colour over quality. Schwarzkopf Color Expert has created the first home hair colour with OmegaPLEX Professional Anti-Breakage Technology...

Anyone who has had their hair coloured in a salon over the past few years will have heard of the professional bond-strengthening treatments that have been game-changers in conditioning colour-treated hair, keeping strands glossy and repairing years of damage.

The good news? This anti-breakage technology has made its way into our homes with Schwarzkopf’s innovative OmegaPlex Professional Anti-Breakage technology. “When you colour hair, you’re working on micro-bonds, which can weaken or break,” explains Schwarzkopf’s Color Expert Ambassador Carolyn Newman. “The acids and polymers in OmegaPlex act as a shield to protect these bonds, as well as helping to repair broken micro-bonds.” You can benefit from this anti-breakage technology in two different ways: during the colouring process with the anti-breakage serum you put in the colour mixture, or after the colouring process with the treatment. In addition, the Schwarzkopf Color Expert Care range which is also infused with OmegaPLEX Professional Anti-Breakage Technology was developed to lock in colour and make your hair stronger and healthier looking. Best of all, Schwarzkopf Color Expert is available in 16 stunning shades – so take your pick and switch up your colour this season.

HOW TO COLOUR AT HOME

If covering your grey is a priority, apply the colour to the grey areas first and massage colour firmly onto the hair. If you have never coloured your hair or your previous colour has grown out, apply the colour to the roots and then comb through the lengths and ends. On previously coloured hair – apply to the roots first, develop per the instructions and then emulsify the colour to the ends for 5-10 minutes to freshen up. On dark coloured hair – only freshen up for 2-5 minutes. Emulsify – means adding a bit of water to your root colour then smoothing it through to the mid lengths and ends of the hair. You can also add any leftover colour to the hair as you do this.

Feeling inspired to give it a go? The Schwarzkopf’s Color Expert range is available from selected Superdrug stores nationwide.

SARAH COOPER-WHITE - W&H BEAUTY DIRECTOR

The easy way to switch up your hair

It’s so easy to get gorgeous colour without spending a fortune in the salon. All you need are the right tools and know how…

Read more

A good hair day is more than just looking good, it has the power to make you feel self-assured, more productive, less stressed and more in control – when your hair is happy, so are you. Hair can also be a source of pleasure, particularly if you’re open to change. The moment you catch a glimpse of your new haircut, style or colour in the mirror, or the reaction you receive from friends makes us smile, it boosts confidence and makes us ready to take on, well anything!

The new season brings the opportunity to transform your look and what better place to start than with a fresh new hair colour? Whether you regularly visit the salon for colour or DIY at home, or you’ve never coloured your hair and want to give it a try, here at w&h we’re all about getting you feeling #HairHappy.

‘There’s nothing like a fresh
new colour to get you feeling
like a million dollars.’

That’s why you need to try one of the most exciting new developments in home hair colour – Schwarzkopf Color Expert , a salon-inspired hair colour you can do yourself at home. The sophisticated formula contains a clever OmegaPLEX Anti-Breakage Technology, which actually protects the Micro-Bonds in each fibre of your hair while you colour it, preventing damage and leaving your locks looking and feeling amazingly glossy, strong and healthy.

Even better, it perfectly covers grey, plus the shades are extra long lasting, which means no annoying fading after just a few washes. But don’t just take our word for it – see how four amazing real women have mastered how to colour their hair at home and found their perfect new shade for the season ahead.

Feeling inspired to give it a go? The Schwarzkopf Color Expert range is available from selected Superdrug stores nationwide.

SARAH COOPER-WHITE - W&H BEAUTY DIRECTOR

The easy way to switch up your hair

It’s so easy to get gorgeous colour without spending a fortune in the salon. All you need are the right tools and know how…

A good hair day is more than just looking good, it has the power to make you feel self-assured, more productive, less stressed and more in control – when your hair is happy, so are you. Hair can also be a source of pleasure, particularly if you’re open to change. The moment you catch a glimpse of your new haircut, style or colour in the mirror, or the reaction you receive from friends makes us smile, it boosts confidence and makes us ready to take on, well anything!

The new season brings the opportunity to transform your look and what better place to start than with a fresh new hair colour? Whether you regularly visit the salon for colour or DIY at home, or you’ve never coloured your hair and want to give it a try, here at w&h we’re all about getting you feeling #HairHappy.



‘There’s nothing like a fresh
new colour to get you feeling
like a million dollars.’

That’s why you need to try one of the most exciting new developments in home hair colour – Schwarzkopf Color Expert , a salon-inspired hair colour you can do yourself at home. The sophisticated formula contains a clever OmegaPLEX Anti-Breakage Technology, which actually protects the Micro-Bonds in each fibre of your hair while you colour it, preventing damage and leaving your locks looking and feeling amazingly glossy, strong and healthy.

Even better, it perfectly covers grey, plus the shades are extra long lasting, which means no annoying fading after just a few washes. But don’t just take our word for it – see how four amazing real women have mastered how to colour their hair at home and found their perfect new shade for the season ahead.

Feeling inspired to give it a go? The Schwarzkopf Color Expert range is available from selected Superdrug stores nationwide.

Colour that works for you

Thanks to Schwarzkopf Color Expert’s high tech formulas and caring ingredients, colouring your hair at home couldn’t be easier, or look better. Meet four amazing women who’ve never been happier with their choice of home hair colour…

Colour that works for you

Thanks to Schwarzkopf Color Expert’s high tech formulas and caring ingredients, colouring your hair at home couldn’t be easier, or look better. Meet four amazing women who’ve never been happier with their choice of home hair colour…

Bold colour
refresh

New colour
fresh start

Brunette
brilliance

Chocolate &
caramel hues